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思念人之屋

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晴暖的冬日,
我坐在小屋中,
畅想秋天,
阳光从南窗撞进来,
哗哗濯洗着小屋里的一切,
连灰尘也被洗得粒粒可数,
带着小小星光在眼前翻飞,
这一刻一粒微尘似往事,
忽然从记忆中慢慢苏醒过来.....

思念人之屋

September 21

夏天的尾巴---SummerTail

    这个夏天快结束的时候,我蜗居的杂乱无章的小屋里,桔色的厚棉布窗帘遮住午后的阳光,偷偷掀开,有些刺眼,明晃晃的。
 
    四年前的这个北京秋天,我四处游荡,西单、小西天、石景山,慵懒的像个无知的小蚯蚓还不懂得什么叫青春,瞳孔盲点里只有阳光。
 
    年青的时候你喜欢过老狼吗?哪个骗过少男少女的煽情男生现在已经变成满目褶皱的老男人,悲情。只有《虎口脱险》再次响起时还会让我有写字的冲动。只是已词穷.
   “年青的时候你喜欢过张信哲吗?” “有过,可我宁愿活在“曾经拥有”的封皮磁带里“.那些刻在椅子背后的爱情,会不会在水泥上开花结果?
 
     奥运会在满天标语的四环路上限行结束了,社区大妈不在扎顿儿学英文,电视恢复了无趣的《夜目中的哈尔滨》,在十万人的鸟巢里我努力的晃动手中劣质手电筒,铺天盖地的红叶四散开来,动情的烟花只能从水泥拼接的缝隙中突闪,轰鸣声更让人兴奋不已,手中紧紧的拿着哪个红叶明信片不知道寄给谁,有些可怜。
 
    地铁里的风很大,吹开了我的花朵裙子,像只展翅涅槃的蝴蝶,昏黄的路灯和着飞驰而过的公车,我踏出地铁,手中的冰露还带着奥运的冲动,随风划出这个夏天的结束符。

 

August 13

Software malfunction at the opening ceremony

 

Turns out that Bill Gates was not the only famous Microsoft identity to be spotted at the Olympic Opening Ceremony.

Numerous bloggers also observed the cameo played by the so-called Blue Screen of Death (BSoD) - the Windows error screen that flashes up on your computer, signifying that it's time to reboot.

The screen was projected onto the roof of the National Stadium during the grand finale to the four-hour spectacular as veteran Chinese gymnast Li Ning, suspended 70 metres above the stadium floor, "jogged" towards the Olympic torch.

The BSoD message begins with the following sentence: "A problem has been detected and Windows has been shut down to prevent damage to your computer."

Usually, the only way to remove the BSoD is to restart your computer pressing the Ctrl+Alt+Delete buttons at the same time.

Images of the malfunction have popped up on Chinese forum sites showing the clearly visible error message projection.

The ceremony, which featured 14,000 performers depicting 5000 years of Chinese history, also involved the use of advanced technology to control the sound, lights and projectors.

At various times during the event, images of whales, clouds, and the faces of young children were superimposed on the roof the stadium - also known as the Bird's Nest.

And as Li Ning completed a lap of the stadium roof's rim, images of the torch relay were flashed up.

The spectacular opening ceremony also included 35,000 fireworks launched from 1800 sites around the city, to form patterns in the air.

Yesterday it was revealed that organisers digitally inserted computer-enhanced images of some of the firework displays broadcast during the opening ceremony.

The BSoD is a bit of an in-joke among geeks and is often used to poke fun at Microsoft's bug-prone Windows operating system.

Gates, who stepped down from his last official full-time position at Microsoft at the end of June, remains as the software company's part-time, non-executive chairman.

He has been spotted at several Olympic events, accompanied by his wife and is here is a private capacity. Microsoft is designated as an official supplier to the 2008 Olympic Games.

It's Windows XP operating system was chosen to run on all PCs used by the organisers a well as being the operating system installed on PCs supplied by Lenovo Group, the computer maker than is one of the major sponsors of the 2008 Olympics.

Microsoft's newer operating system, Vista, was not chosen.

Lenovo chairman, Yang Yuanqing, was quoted as saying that because of the complexity of the IT functions at the Games, it was decided to not use the the more recent operating system. "If it's not stable, it could have some problems," he said.

July 24

泡妞我在行


 
    “把妹达人”(PUA,Pickup Artists),今儿学了一个有趣的词,总结几条有趣的,想深学的同学,请报名加入把妹高级培训班。
一、女人为什么会注意你?答案是细节。女人可能因为金钱接受一个男人,也可能因为权势委身一个男人,但真正喜欢一个男人,还是需要感性的扰动,而这个过程就是在一个个细节中完成的。整齐的鬓角、灿烂的微笑、修长的手指 、洁白的牙齿,甚至是一句话、一个表情、一个举动就是诸如此类的细节让女人在一瞬间对一个男人的态度从平常变成好感。
二、孔雀理论,这个理论的概念是,为了吸引物种中最优质的雌性,必须以华丽缤纷的模样脱颖而出。
三、社会学上的说法是,男性对女性的吸引力建立在这个男性是否拥有资源。因此,男人的首要任务是充实自己。
把妹达人班课程介绍:
 
1. NLP派 (NLP:神经语言学) 运用NLP等心理技巧,在最短的时间内达到让女性着迷的目的。
2. Mystery Method派(谜男方法) 这种方法的精髓是运用一些经过无数次实战发展出来的桥段和招数。在不同的时间和场景下运用不同的招数,目标是使把妹的整个过程可以顺利运作。
3.David DeAngelo派(性格改善派)不但教授把妹具体实战技巧,也用励志的方法促进个人成长及性格改善
4.David Shade派(性爱高手派)
5.Real Social Dynamic派(万人迷派) 传授全面社会交往技巧,是对各种门派的一种小综合,注重实战演练,目标是培养万人迷
6.Swingcat派(推拉理论派) 是一种对话中一进一退的风格,目标是使女人摸不到对方底牌,然后通过循序渐进,使其入迷。
   实战课堂即将推出,敬请关注!
July 09

How Women Work in a Man's World

   
   女人们好像更辛苦,同学当中能坚持读下来的多半是女生,因为她们知道,在职场上女人要比男人更难。
 
I don't think of my success in terms of gender," she offers. "I've succeeded because I've worked hard and I truly enjoy what I do."
   
 
 
    Not so long ago, if a woman wanted a career, the socially acceptable choices were limited to a teacher or a nurse. How things change. In recent decades, women have infiltrated nearly every profession on every level.

They are airline pilots, astronauts, construction managers and mechanics. According to the Women's Bureau of the Department of Labor, nontraditional jobs -- those in which women still make up less than 25 percent of total employment -- offer higher entry-level wages and a more promising career ladder. It's not always easy, but if a woman today wants to pursue a nontraditional career all she really needs are the proper training and a willingness to persevere.
When Sadie Gurley graduated from college with a degree in economics, she had no idea that her interest in business would propel her to a position as a portfolio manager at a hedge fund. She fell into her first job as a mortgage broker and eventually moved to New York for business school.
"I thought an MBA would be a good idea because everyone seemed to have one," she explains. "Looking back, I don't think it was really necessary. Most people in my position get where they are by working really hard and making a lot of money."

Shortly after moving, she accepted a job at the investment bank Goldman Sachs. Her timing was ideal. They were expanding their mortgage business and, by working 12-hour days and seven-day weeks, Gurley moved up quickly.
"Goldman didn't have much confidence in me," she recalls. "I know because they told me so. So I worked really, really hard to prove them wrong."
Her efforts paid off.  She was promoted to vice president, entering a rarefied, mostly male realm, and shortly afterwards accepted a job on the trading desk, also quite heavily male.

"As I moved up, being a woman became more of a challenge," she recalls.  "At some point it made sense to move to someplace with less institutional culture."
Today Gurley inhabits a more intimate but equally intense environment, as a portfolio manager for a hedge fund. Though she still works long hours, she chose a company where kids and family are highly valued. She's the only woman at her level in the New York office, but as long as she performs well, she doesn't see that as a hindrance.
"I don't think of my success in terms of gender," she offers. "I've succeeded because I've worked hard and I truly enjoy what I do."
In the still-small world of female electricians -- only 1.9 percent in the U.S. are women -- Trish Coley is a true pioneer. When she signed on to work at Boeing in 1975, she was the first female journeyman electrician since World War II.
As a single mother, Coley knew she needed a career that would earn her enough to support a family. She'd been involved in the civil rights movement, including a push to desegregate the mostly white male trade unions, and realized the perfect job was right under her nose.
"It was a natural fit," says Coley. "I grew up on a farm and I've always been comfortable with tools. Plus I love working outdoors."
Most electricians train by completing apprenticeship programs with the International Brotherhood of Electrical Workers that combine paid, on-the-job training with classroom instruction. Alternatively, training programs are offered through vocational schools and community colleges. Coley opted for the latter.
"It was hard being one of the first women," she admits, describing how her male co-workers would intentionally put her in dangerous situations. "The initial reaction for a lot of people was that I was taking a man's job."
Coley persevered, drawn by the good money and sense of accomplishment the job provided. Today she's risen to electrical foreman for the King County detention centers, in charge of all three detention facilities in the Seattle area. She oversees everything from light-bulb changes to cutting-edge electronic security systems.
"I'd encourage young women today to go into the trade," she says. "But I'd also be honest about what that entails. You have to be extremely ethical in your approach. Electrical work depends on a team that works together well. You have to command respect from your co-workers, or the team doesn't function. And that respect is still harder for women to achieve."

For Dr. Elizabeth Joneschild, the decision to go down a traditionally male career path started as early as grade school.
"My dad was a doctor," she explains. "And I've always known that was what I wanted to do."
As a teenager she met a family friend who was the pit doctor for the local hydroplane races. The same afternoon she decided she wanted to become an orthopedic surgeon.
Joneschild had finished four years of medical school and the first of her five years of her surgical residency before she further refined her specialty. As a college soccer player and longtime athlete, she had always assumed she would go into sports medicine.
But her mentors -- all of them men -- were primarily hand surgeons. She was drawn to the precision, the variety in patients, and the fact that she could work with a full range of tendons, bones and nerves. Though only 3 percent of orthopedic surgeons are women, Joneschild doesn't see her gender as a roadblock.
"Sure you have to prove yourself to the guys early on," she admits. "But the way you prove yourself is by doing the best possible job. And I planned on doing that anyway. Once you've cleared that hurdle, I think it can help to be a woman. At the end of the day, most men enjoy being around women."
Today, Joneschild's days are split between seeing patients in the clinic and the operating room. She spends one day a week just observing the senior surgeons in her practice. One of her favorite aspects of the job is that there continues to be a tremendous amount to learn.
"There's a lot of training involved. I didn't start working until I was 34 years old and that was frustrating at times,"she admits. "But the payoff is that I love my job. I can't imagine doing anything else."
Nan Mooney is author of "Keeping Up With Our Parents: The Decline of the Professional Middle Class,"  "I Can't Believe She Did That: Why Women Betray Other Women at Work," and "My Racing Heart: The Passionate World of Thoroughbreds and the Track. "
 
April 27

周末午后的C小调

 
  阳光暖的让人受宠若惊,满天的柳絮像要把我的鼻子堵死,我保守的像个中年妇女,没有惊艳的裸露。中关村路口永远是海淀
的硬伤,公车里各种气味普天盖地,我身边男生的手腕上带着女友的水晶链带,闪的刺眼。
  过街天桥上的江湖盲人巫师不停的摸着一个年青女孩的手,讲述着末知的或长或短的青春,我见过他摸过很多女人的手,年青
的美人和臃肿的中年妇女,女人比男人更想知道天机。
  楼下菜场哪个被我觉得很像闰土的男孩子哪里买了一个菠萝和半把香蕉,生活其实很有趣,当我看天又大又红的西红柿时我怎
么也迈不动右腿,于是我把它领回了家。
  生活中充满了取舍,你知道我在说什么。留个言给我,告诉我你最近的一次取舍。
  说说最近的生活,cost saving,推了bird几次逛街要求,估计她慢慢的会换人了。
  睡眠少,肩周炎越发严重,吃饭没规律。花了一小时,做了一个card,贴在了pp里了。。 
 
     
  
 
April 18

努力就有收获

 真不好意思把他贴出来,因为没觉得写得好,算是学习成果吧,忙的要死的时候被告之要上台讲,被点名,传说是写的还可以。 
 
 
 

财上平如水,人中直似衡

商道与国际营销

 

一.故事背景:

林尚沃从王昭时口中得知清国药材商人已经达成协议不购买朝鲜的人参,因为清国已经利用朝鲜人参的种子栽培了大量的人参,而且还从朝鲜请来了蒸包技工制作红参,许三甫等人非常担忧人参可能会卖不出去,但是尚沃仍然对朴裕哲所蒸包的红参信心满满,由于清国的商人没有意愿购买朝鲜的人参,因此各个商团开始焦虑不安。此时朴酬未召集商团负责人会议,并提议为了减少商量的损失,将人参的公告价调降为一斤七十两,但是尚沃不愿以低廉的价格出售最上等的朝鲜人参,于是宣布要以自己的判断信念进行交易。

将松商及京商的人参全数购得的尚沃,将人参的公告价从一百一十两调涨为一百五十两,尚沃这种举动令江商的行首忧心不已。王昭时前来告诉尚沃,清国商人之间已经发出通知,只要和林尚沃交易的商人就从商界除名。

传闻中的清国红参出现在药材市场,而且以一斤四十两的价格进行交易,尚沃看过在 药材市场流通的清国红参之后,更将公告价再度提高为一百六十两。但是贴出公告价后过了一星期仍然没有清国商人前来交涉,尚沃本身也开始怀疑自己的判断,此时他想起石崇大师送给他的东西,于是在众人面前焚烧红参,清国商人见状,最后以二百两每斤的价格购买了红参。

 

二.朝鲜商人在清国碰到了什么问题?

清国商人联合抵制朝鲜商人,使得上品红参无法以何理的价格出售,并且市场上出现替代品。

三.林尚沃是如何化解危机

第一步:林尚沃没有并没有急于以低价出售红参,而是首先进行了市场调研。调研的结果是他取胜的关键所在。

SWOT: 清参与韩参的比较:

朝鲜红参

优势(Strength

地理条件适合人参生长:

高山防风、通风性好、夏天凉爽

内层土质好

雨雪日晒均匀

劣势(Weakness

异国销售:运输成本和风险高;

     来到清国后需要交高额税等费用

          成本高,人员费用高,内部竞争激烈

机会(Opportunity

与清国富商关系良好;

清国有很多老顾客,资源充足

红参为制药必备原料,药品需求量多,市场前景好;

威胁(Threat

清参出现价格低,市场出现替代品,竞争冲突明显;

社会局势动荡不稳定

清国人参

优势(Strength

本土生产,德州和济南,成本低

运输方便

销售周期长

无语言障碍;

劣势(Weakness

成长环境不宜:通风不良,日晒过多,雨雪日子偏多,防晒设施不完善,清参没有香味,里面不够扎实,里面为空,与韩参比较短,药效不如桔梗。         

机会(Opportunity

改进人参生长环境,有本土低价格优势;

市场需求量大

找到与韩参的差异化

威胁(Threat

竞争对手产品强大,信誉好

第二步: 我们来帮朝鲜商人做个DEPST和五力分析:

1. 供应商的讨价还价能力:

在案例里朝鲜商团的角色就是一个供应商,供方主要有二个要素,一是投入价格二是降低单位价值质量的能力,我们可以看,商品为朝鲜一等品和二等品的天参和地参,是制药必备的原料之一,药效的好坏完全取决于原料的质量,因为清国采购商的秘密协议,使得红参价格降低。其产品的买主很多,以致于每一单个买主都不可能成为供方的重要客户。所以为朝鲜商团带来了很大危机。

2. 购买者的讨价还价能力:

购买者主要通过其压价与要求提供较高的产品或服务质量的能力,哪么清国药材商是如何在前期做到较强的讨价还价能力的呢?

l  清国药材商无人问津红参价格,因为每个购买者的购买量较大,占了卖方销售量的很大比例。

l  朝鲜商团做为卖方行业由除二大商团松都和江都以外,大量相对来说规模较小的游商组成。

l  清国采购商所购买的基本上是一种相对统一的红参,同时向多个卖主购买产品在经济上也完全可行。

3.新进入者的威胁

这里的新进入者应该为清国引进朝鲜人参并种值在本地,清参的进入给行业带来新生产能力、新资源的同时,已经开始瓜分市场并赢得一席之地,清参以低廉的价格与韩参开始发生市场份额的竞争,并且严重危及韩参的生存。

我们可以看到清参进入市场的障碍主要包括自然资源、地理环境等方面因素影响,但进入速度非常之快。

4.替代品的威胁

换个角度讲,清参与朝鲜互为替代品,首先,价格以及获利潜力的提高,采购商很容易接受替代品;第二,由于替代品生产者的侵入(清参),使得大量的朝鲜商人降低价格以65两银子来降低售价否则其销量与利润就有可能受挫;由于替代品清参价格低、但质量一般,在最初给朝鲜以严重的打击,但后来因为质量因素,还是失败,但替代品的出现是不容忽视。

5.行业内现有竞争者的竞争

我们可以看到朝鲜商团内容就存在松都和江都二大主要竞争对手,其它散团还不很多。松都在危机发生初期因为没有做过调研首先就采用了降价策略,以至后来损失惨重.

当时的国际背景DEPST:

1地理分析: 朝鲜商人进入清国,可以算是一种国际营销,跨地域营销,清朝时期疆土扩充强大,而且与朝鲜相邻,交通便捷.物资丰富,有朝鲜人需要的丝绸

2 人口分析:清朝乾隆年间14341万人,康乾盛世使人民生活水平好转,土地政策由按人头收税变成按土地总面积收税,所以许多人口猛增!朝鲜相比市场巨大。

3经济:国家全面经济建设,大治天下,繁荣昌盛;

4 社会、文化、政治:康熙朝开创了全新的盛世局面,雍正朝承前启后,继续开拓进取,不但巩固了前辈创造的治国基业,而且又有所发展。乾隆朝继前三代人之大成,始成“全盛”之势,将清朝政治、经济、文化推到了顶峰。

    我们可以看到清国当时资源丰富、人口密集,有优良的市场环境,并且我们可以看到朝鲜商人来的时候卖人参,回去的时候从清国低价采购丝绸,布匹等回国销售。同时赚取两国的市场。

第三步:精彩的价格之战(4P--price

当然,商人就是商人,不是腐儒。林尚沃的人格是他成功的起点,但他的成功还有他经营的才能。商人要认准商机,该出手时就出手。

定价决策不仅受成本而且也受到需求和竞争行为的限制。朝鲜商人内部竞争就十分激烈,答成统一的70/斤后又有人私下降价。价格与质量又存在什么关系呢?朝鲜红参是入药的唯一选择,红参香味浓,扎实,参长短,药效高。他在垄断了对中国的人参贸易之后,把每斤人参从160两银子,提高到170银。这种作法受到中国药材商抵制。这是买卖双方的较量,勇者胜。林尚沃在这场较量中显示出了他超人的勇气。面对中国药材商的集体抵制,他不仅不降价,还把价格提高到每斤170两银子。当中国药材商更为抵制时,他开始烧人参。这种举动的确有点石破天惊。这时中国药材商顶不住了,不仅接受了每斤170两的高价,最后以每斤200了出售。

总之,林尚沃的这种对抗并不是匹夫之勇,他摸准了中国药材商离不开高丽参,得不到人参比付出高价的损失大得多。用今天的话来说,林尚沃的这次营销策划可谓大手笔。这种大手笔的胆识来自他对中国药材市场的了解,不是孤注一掷,而是胸有成竹。经过分析,我们发现这是一个很好的案例,非常值得深思。

April 14

商道与国际营销

 
    零晨了,msn上的人还是很多,都不知道把情用在了哪儿,看了二集《商道》,半中文半韩文, 模糊不清,写作业《商道》与国际营销。拿出模型对比,堆积,二个小时写了2千字,干巴巴的。
   用了一上午时间终于玩明白了表上作业法和匈牙利法,本周要做的事情很多:搞明白最大流,决策分析,要看一个26页的英文营销模型论文,之后写summary,更重要的要搞明白soapbox,哪个诡异的东西。
   终于明白了一心不能二用,自已给自己找乐吧。 
 
 
    
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